Privacy Policy
This Privacy Policy describes how DerfTuned Motorsports (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
CONTACT
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:
DerfTuned Motorsports LLC
7050 Golf Pointe Circle
Tamarac, FL 33321
DerfTuned Motorsports LLC
7050 Golf Pointe Circle
Tamarac, FL 33321
COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
- DEVICE INFORMATION
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: Information is shared with necessary third parties, including Leads Direct LLC, Stripe, and our fulfillment center, to facilitate and support our services.
- Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: Information is shared with necessary third parties, including Leads Direct LLC, Stripe, and our fulfillment center, to facilitate and support our services.
- Personal Information collected: name, billing address, shipping address, social media name/handle (including instagram, twitter, reddit, facebook), and payment information (including credit card numbers, email address, phone number).
- Purpose of collection: to provide customer support.
- Source of collection: collected from you
- Disclosure for a business purpose: Information is shared with necessary third parties, including Leads Direct LLC, Stripe, and our fulfillment center, to facilitate and support our services.
- Personal Information collected: name, billing address, shipping address, social media name/handle (including instagram, twitter, reddit, facebook), and payment information (including credit card numbers, email address, phone number), version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
ORDER INFORMATION
CUSTOMER SUPPORT INFORMATION
MINORS
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.
SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Leads Direct LLC to power our online store. Leads Direct LLC helps merchants and partners meet their privacy obligations. To do this, Leads Direct LLC try to build products and services so they can easily be used in a privacy-friendly way. Leads Direct LLC generally process your information when we need to do so to fulfill a contractual obligation (for example, to process your subscription subscription payments to use the platform), or when we or someone we work with needs to use your personal information for a reason related to their business (for example, to provide you with a service). Laws in the European Economic Area ("EEA") and in the United Kingdom ("UK") call these reasons "legitimate interests." These "legitimate interests" include:
- Preventing risk and fraud
- Answering questions or providing other types of support
- Providing and improving our products and services
- Providing reporting and analytics
- Testing out features or additional services
- Assisting with marketing, advertising, or other communications
- Leads Direct LLC only process personal information for these "legitimate interests" after considering the potential risks to your privacy and balancing any risks with certain measures-- for example, by providing clear transparency into our pricacy practices, offering you control over your personal information where appropriate, limiting the information we keep, limiting what we do with your information, who we send your information to, how long we keep your information, or the technical measures we use to protect your information.
- Leads Direct LLC may also process your personal information where you had provided your consent. In particular, where we cannot rely on an alternative legal basis for processing, where you direct us to transfer information to a third party, where we receive your data from a third party is sourced and it already comes with consent or where we are required by law to ask for your consent (including in the context of some of our sales and marketing activities). At any time, you have a right to withdraw your consent by changing your communication choices, opting out from our communications or by contacting us.
- Leads Direct LLC believes you should be able to access and control your personal information no matter where you live. Depending on how you use DerfTuned.com, you may have the right to request access to, correct, amend, delete, port to another service provider, restrict, or object to certain uses of your personal information. Leads Direct LLC will not charge you more or provide you with a different level of service if you exercise any of these rights. Please note that a number of these rights apply only in certain circumstances, and all of these rights may be limited by law.
- If you buy something from or otherwise provide your information to a Leads Direct LLC-powered store and wish to exercise these rights over information about your purchase or interaction, you need to directly contact the merchant you interacted with. We are a processor and process information on their behalf. We will of course help our merchants to fulfill these requests to the extent required by law, such as by giving them the tools to do so and by answering their questions. Because there is no common understanding about what a "Do Not Track" signal is supposed to mean, we don't respond to those signlas in any particular way.
- Leads Direct LLC is an American company, but we work with and process data about individuals across the world. To operate our business, we may send your personal information outside of your state, province, or country, including to the United States. This data may be subject to the laws of the countries where we send it. We take steps to protect your information when we send your information across borders.
- Leads Direct LLC will retain your personal data only for as long as necessary to fulfill the purposes for which we have collected it. To determine the appropriate retention period, we consider the amount, nature and sensitivity of your personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our policies. If you stop using our services or if you delete your account with us, we will delete your information or store your information in an aggregated and anonymized format.
- One of the ways in which Leads Direct LLC are able to help merchants using our services is by using techniques like "machine learning" (some laws, including certain EEA and UK laws, may refer to this as "automated decision-making") to help us improve our services. When we use machine learning, we either: (1) still have a human being involved in the process (and so are not fully automated); or (2) use machine learning in ways that don't have legal or similarly significant effects (for example, reordering how apps might appear when you visit the store).
- Leads Direct LLC's teams work tirelessly to protect your information, and to ensure the security and integrity of our platform. We also have independent auditors assess the security of our data storage and systems that process financial information. However, we all know that no method of transmission over the Internet, and method of electronic storage, can be 100% secure. This means we cannot guarantee the absolute security of your personal information.
- Leads Direct LLC use cookies and similar tracking technologies on our website and when providing our services. For more information about how we use these technologies, including a list of other companies that place cookies on our sites, a list of cookies that we place when we power a merchant's store, and an explanation of how you can opt out of certain types of cookies
- If you would like to ask about, make a request relating to, or complain about how we process your personal information, please contact [email protected], or mail us at one of the addresses below. If you would like to submit a legally binding request to demand someone else's personal information (for example, if you have a subpoena or court order).
- If you have questions about how a merchant or store processes your personal information, you should contact the merchant or visit their privacy policy.
- LEADS DIRECT LLC
ATTN: CHIEF PRIVACY OFFICER
8306 MILLS DRIVE, STE 396
MIAMI, FL 33183
UNITED STATES - This United States Regional Privacy Notice ("US Notice") supplements our Privacy Policy (together, the "Leads Direct LLC Privacy Policies").
- This US Notice is for individuals residing in certain US states and is designed to help you better understand how Leads Direct LLC collect, use, and disclose your personal information and, depending on how you use DerfTuned Motorsports and where you reside, how to exercise available rights under various applicable privacy laws in the US, specifically the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Act Concerning Personal Data Privacy and Online Monitoring, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act (collectively, the "US Privacy Laws").
- In order to provide our apps and services to you, we must process information about you, including personal information.
- Leads Direct LLC does not "sell" your personal information as that term is defined under US Privacy Laws.
- Here is a summary of the categories of personal information we may have collected about you over the past 12 months and with whom we may have disclosed that information to, depending on how you use DerfTuned Motorsports.
| Categories of personal information collected | Recipients of personal information |
|---|---|
| Identifiers, including name, email address, mailing address, phone number. | Companies who help us provide you with our services, including cloud storage providers, payment processors, fulfillment partners, security vendors, email providers, marketplaces and data analytics vendors; |
| Personal information categories listed in the California Customer Records statute, including name, mailing and billing address, phone number, credit or debit card information. | Advertisers and marketing vendors; |
| Commercial information, including products you purchase, place in your shopping cart, favorite or review (if you are a customer) and information you provide us about you and your business (if you are a merchant); | Merchants whose shops you visit or make purchases from; |
| Photos and videos, which may include face imagery, if you choose to provide them. | Partners who provide a range of services to merchants, such as by developing apps or themes for use by merchants, serving as an affiliate that refers potential merchants to us, or helping merchants build or manage stores; |
| Internet or other electronic network activity information, including information regarding the device and browser you use, network connection, IP address, and how you browse through our apps and sites; | Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm. |
| Geolocation data, including your mailing and billing address; | |
| Inferences, or information derived from other personal information about you, which could include your preferences, interests, and other information used to personalize your experience; | |
| Other information you provide; and Sensitive personal information, which may include: Government-issued identifiers, including social security, driver's license, state identification card, or passport number; | |
| Your account access credentials (such as account log-in, financial account, debit or credit card number in combination with any required security access code, password, or credentials allowing access to an account); | |
| Your device's precise location (if you are a Shop App user, but only when you allow Shop to access this information); | |
| Information you voluntarily disclose that may reveal certain characteristics about you such as your racial or ethnic origin or sexual orientation | |
| The contents of email messages in the email inboxes that you connect to your Shop account, and information from email messages you transfer to the app to be included in your order history (if you use Shop). |
Leads Direct LLC use and share your personal information for the purposes set out in the Leads Direct LLC Privacy Policies. For categories of sensitive personal information that we collect, we only use or disclose such information either with your specific consent when required, or as otherwise permitted by law.
To make commerce better for everyone at Leads Direct LLC, we collect and use personal information provided by:
To make commerce better for everyone at Leads Direct LLC, we collect and use personal information provided by:
- You: We collect the information you provide when you use our platform, including when you sign up for Leads Direct LLC as a merchant, visit a Leads Direct LLC-powered store, fill in order information, visit one of Leads Direct LLC's websites or contact Leads Direct LLC support. We collect account and payment information you provide to us (including information about your business if you are a merchant), Leads Direct LLC stores or items you save to favorites, purchases you make, reviews you post, and how you otherwise interact or communicate with stores or other users on our apps or services. We also collect information about how you browse through our apps and sites, including search terms you may enter.
- Your device(s): We collect information from and about the devices you use, including computers, phones, and other web-connected devices you use to access our apps or services, and we combine this information across different devices you use.
- Third parties: We receive information from partners who help us provide you with our services including the following:
- Email providers. If you use the Shop App and you connect your third party inboxes, such as Gmail or Outlook (according to their terms and policies and as permitted by applicable law), we receive information to identify shopping-related emails and display within Shop information about specific orders you have made, stores you have engaged with in the past, and other related information.
- Service Providers. We receive information from our service providers, who help us provide services to our merchants, like reviewing accounts for fraud or other concerns.
- Marketplaces. If you use the Shop App, we receive information about purchases you have made from other marketplaces or platforms, such as Amazon, that you choose to connect through Shop. This information helps us to provide and improve Shop, to personalize your experience using our apps and services, and to determine if you are eligible for specific offers or payment methods.
- Subprocessors. We work with third party subprocessors for cloud hosting, content delivery, data analysis, internal logging, fulfillment services and email transmission, among others, to provide you with our services.
- Analytics and cookie providers. We receive information through our use of cookies, social plugins (such as the Facebook "like" button), pixels and tags for business purposes, such as providing information to help measure how users interact with our website content.
Because we need your personal information to provide Leads Direct LLC services, we generally keep your personal information, including sensitive personal information, while you use Leads Direct LLC products or services or until you tell us to delete your information. We may also keep personal information to comply with legal obligations or protect our or other's interests.
If you are a merchant operating a Leads Direct LLC-powered store, and you close the store, stop paying your subscription fees, or we terminate your account, we retain store information for up to two years before we begin the deletion process.
When you visit or make a purchase from a merchant's Leads Direct LLC-powered store, we act as a service provider or processor for the merchant, and the merchant, not Leads Direct LLC, decides how long your information is retained.
Depending on where you live, how you use Leads Direct LLC apps and services, and subject to certain exceptions, you may have some or all of the following rights:
To exercise your rights, including the "right to know" and "right to delete," please submit a request through email at [email protected].
If you have visited or made a purchase from a merchant's Leads Direct LLC-powered store, please contact the specific merchant directly. If you make a request to us, we will forward your request to the relevant merchant.
Please note that to protect your information and the integrity of our products and services, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as your email address or a government issued ID.
Under US Privacy Laws, you may also designate an authorized agent to make these requests on your behalf. If you use an authorized agent to submit a request, we may need to collect additional information, such as a government issued ID, to verify your identity before processing your request to protect your information.
For information on the CCPA requests we have received, please see here. In certain states, you may have the right to appeal our decision regarding a request related to these rights. If you wish to appeal a decision, please contact Leads Direct LLC via email [email protected].
Leads Direct LLC will not discriminate against you for exercising any of these rights.
If you would like to ask about or have concerns about how we process your personal information, please contact Leads Direct LLC Support. If you want to make a request relating to your personal information, please contact us using the methods set out in the section immediately above.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
If you are a merchant operating a Leads Direct LLC-powered store, and you close the store, stop paying your subscription fees, or we terminate your account, we retain store information for up to two years before we begin the deletion process.
When you visit or make a purchase from a merchant's Leads Direct LLC-powered store, we act as a service provider or processor for the merchant, and the merchant, not Leads Direct LLC, decides how long your information is retained.
Depending on where you live, how you use Leads Direct LLC apps and services, and subject to certain exceptions, you may have some or all of the following rights:
- Right to Know: The right to request that we disclose to you the personal information we collect, use, or disclose about you, and information about our data practices.
- Right to Request Correction: The right to request that we correct inaccurate personal information that we maintain about you.
- Right to Request Deletion: The right to request that we delete personal information that we have collected about you.
To exercise your rights, including the "right to know" and "right to delete," please submit a request through email at [email protected].
If you have visited or made a purchase from a merchant's Leads Direct LLC-powered store, please contact the specific merchant directly. If you make a request to us, we will forward your request to the relevant merchant.
Please note that to protect your information and the integrity of our products and services, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as your email address or a government issued ID.
Under US Privacy Laws, you may also designate an authorized agent to make these requests on your behalf. If you use an authorized agent to submit a request, we may need to collect additional information, such as a government issued ID, to verify your identity before processing your request to protect your information.
For information on the CCPA requests we have received, please see here. In certain states, you may have the right to appeal our decision regarding a request related to these rights. If you wish to appeal a decision, please contact Leads Direct LLC via email [email protected].
Leads Direct LLC will not discriminate against you for exercising any of these rights.
If you would like to ask about or have concerns about how we process your personal information, please contact Leads Direct LLC Support. If you want to make a request relating to your personal information, please contact us using the methods set out in the section immediately above.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
By signing up via text you agree to received new product alerts and recurring automated marketing messages, including cart reminders, at the phone number provided via text messages.
Rates may apply based on your service provider. you can opt out any time you like by simply replying "STOP"
No purchased necessary to enroll in our text services.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/.
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
By signing up via text you agree to received new product alerts and recurring automated marketing messages, including cart reminders, at the phone number provided via text messages.
Rates may apply based on your service provider. you can opt out any time you like by simply replying "STOP"
No purchased necessary to enroll in our text services.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/.
USING PERSONAL INFORMATION
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
RETENTION
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the 'Your rights' section below.
AUTOMATIC DECISION MAKING
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Stripe uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Stripe uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
- Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
YOUR RIGHTS (CCPA)
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.
COOKIES
A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are a frequent visitor. We use the following cookies to optimize your experience on our Site and to provide our services.
The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.
The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.
DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
COMPLAINTS
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under "Contact" above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority.
Last Updated: 08/03/2024